If you have a SnapChat page, you are going to compete with those who are also in your industry or creating similar pages. This is important to note as those who are building their page like yours are seeing their audience grow as you are pushing for yours. If there is a product or marketing angle behind that page, you want to make sure that you are competing to the best of your ability rather than allowing your competitors to take the control and get the upper hand. But, just because you can promote your products or services to your SnapChat followers does not mean that you should do so without thought.
Your social media followers are likely to be savvy. They do not want to be bombarded with different promotions all of the time. Instead, it is your responsibility to promote your page and products to your followership wisely. As such, you are showing that you are calculated and that you care about your audience, not that you are just trying to promote your products and get them to buy. You are letting them know that you care and that they are more than just a sale. This will help you to get promotional value from your SnapChat followers and leave them coming back time and time again to see what you have to offer.