If you are in the social media world at any time or in any way, then chances are that you have Twitter. Twitter is a great way to build a following in a unique and interesting way with limited characters. There is the need to be direct and to ensure that your posts are parsed down so that your individual readers and followers know exactly what you are sharing with them. Whether you are choosing retweets on your own or automatic retweet, this format and platform can greatly increase your ability to share with a large number of people quickly. If you are not building a following this way, then, you need to consider it.

Another great option for older consumers and audiences is Facebook. Facebook provides a different type of dialogue but one that can be equally as beneficial. When it comes to building your page, then, consider using both platforms to share your message. The content does not have to be the same across both and can actually cross promote if done correctly building your following on two sites at once. By creating an all of the above type of dialogue, then, you can get a lot accomplished in a short amount of time and really get the following that you want and that you need to share your page with others as often as possible.